Making the Best of GoodLuck Tikoy
packaging
GoodLuck Tikoy has been in the tikoy (chinese rice cake) business for twenty years, catering to a myriad of loyal patrons within the city and in neighboring areas. To stay updated, they wanted to reintroduce the same familiar and comforting goodness of their brand in a fresher way.
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Vision
The old packaging of GoodLuck Tikoy served them well in the past two decades, however, they needed to level up to stay above other brands that took on newer looks and feels.
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Solution
We combined the old and the new by updating the colors and graphic elements while keeping the general layout and the brush lettered characters as an homage to the original packaging. Familiar goodness in a fresh way!
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Deliverables
• Packaging Design
• Digital Menu
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Team
• Creative Direction & Lead Designer, Aia Arkoncel
photos courtesy of goodluck tikoy
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